Questions
AEO — answers engines can cite.
Answer engine optimization: buyer questions written so Google AI Overviews, ChatGPT, and Perplexity can quote you without inventing the company.
- What is AEO (answer engine optimization)?
- AEO is writing the questions buyers actually ask, then answering them in plain language a search engine, ChatGPT, Perplexity, or a Google AI Overview can quote. SEO gets you the click. AEO gets you the citation. Same site. Different unit of work: the question, not the keyword list.
- How is AEO different from SEO?
- SEO ranks pages for queries. AEO structures answers so an engine can extract them: a question as the heading, a complete answer in the first sentences, FAQ schema, and a page an LLM can trust. You still need crawlable pages. You also need to be quotable.
- How do we show up in Google AI Overviews, ChatGPT, or Perplexity?
- Answer the buyer question on a stable URL, in your own words, with who you are and what you will not do. Use FAQPage schema. Keep facts on the page, not only in PDFs. Engines cite sources they can parse. They skip brochure adjectives.
- What buyer questions should an innovation company answer?
- What you do, what it costs, who owns the work, when AI is the wrong tool, what R&D actually is, and how you say no. Those are the queries a VP types at 11pm. Keyword stuffing “best innovation agency” is not a question anyone asks a colleague.
- Can you do AEO for our product, not just this site?
- Yes — if the product has a job, a price, and answers you are willing to put in public. We write the questions, the short answers, and the pages engines can cite, then ship them in software you own. We do not sell a monthly “AEO score.”
- Is AOE the same as AEO?
- Yes. AEO is answer engine optimization. AOE is the same acronym typed backwards. The work is identical: write the question the buyer actually asks, answer it in the first sentences, put it on a URL an engine can fetch.
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