Website redesign · Cost · SEO · Small business
“Website redesign cost” is a pile of 2026 guides that quote $15,000 versus $100,000 and then sell a discovery workshop. For a small operator the honest split is smaller. Either the current site is a template you should leave, or it is a real site whose pages still deserve to exist.
If you need five clear pages and a form, you are in Origin territory — from $2,500 — even if you already have a URL. If you need the same product with new brand and the same ranking URLs, the work is a redesign with redirects, not a bigger number for the same brochure.
Polish when the offer is right
Type, colour, mobile layout, speed, titles that match the search. Keep the paths. Keep the content that is true. This is cheaper than a full rebuild and safer for search. We will tell you if that is enough.
Rebuild when you do not own it
The last person has the only login. The builder will not do the booking. The brand in the room and the brand on the screen are different companies. Then you are not redesigning. You are replacing. Read the Wix and Squarespace pieces on this blog, then start a project.
What we will not charge you for
A 90-page sitemap of cities you do not serve. A chatbot. A second brand workshop after you already have a look. If an agency’s redesign quote is mostly workshops, ask for the page list.
The steps — do these in order
- 01
Decide if the bones are worth keeping
If URLs rank and the offer is true, we redesign on those paths. If the site is a Wix leftover, we migrate. Those are different quotes.
- 02
Write what is broken in sentences
“Cannot book on a phone.” “Looks nothing like the shop.” “Cannot edit without the last freelancer.” That is the scope, not a moodboard.
- 03
Redirect anything Google already knows
A redesign that 404s old pages is not a redesign. It is a new site that threw away the old one.
- 04
Price the job, not a “phase 2” surprise
Origin from $2,500 if it is still a marketing site. Custom if booking, checkout or a portal has to change too.
- 05
Ship, then leave or retain on purpose
You own the result. Relay exists if you want us next month. It is not smuggled into the redesign fee.
If this is the work you need, write. You get a written scope, a price in USD, and a site or product you own. Nothing is billed before you approve it.
Product
Origin
From $2,500 · one-time, from
Ship Origin →
Product
Relay
From $1,500 · per month
Put Relay on the stack →
Keep reading
Website cost
How much a small business website costs — and what $2,500 actually buys
A real budget for a small business website in 2026: template rent, Origin from $2,500, custom builds, and what you own when the last invoice is paid.
Wix
How to leave Wix for a website you actually own
Wix alternatives articles sell you another builder. This is the move: export what you can, redirect what ranks, ship a Next.js site in your name.
Squarespace
Custom website vs Squarespace: which one you should actually buy
Squarespace is a rented theme. A custom site is a repo you keep. How to choose without a builder-vs-builder roundup.
Mohamed Bellouch
Technological Innovation Engineer
Founder & CEO
Mohamed is a technological innovation engineer. He founded SINLE Technologies LLC to put agentic systems, product engineering and a next-wave studio under one roof — not another web agency. He leads which work we take, and the direction of every SINLE division.